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Database Systems
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In the August 8, 2005 issue of Fortune (vol. 152, no. 3) Jia Lynn Yang writes about Blockbuster's
in-house movie studio, DEJ Productions. They acquire movies on their own and market them
through their rental business. Databases are critical to their success. Read for yourself:
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In the even more brutal movie business, one of DEJ's biggest advantages is Blockbuster's database
of every film that's been produced since 1993, crossed with customer data on who watches what
and where. If Blockbuster notices that no big action movies are due out in a given month and
that Sylvester Stallone still has a hardy following, they'll pounce on an otherwise overlooked film:
Even though Sly's movie never hit theaters, people have now shelled out $19 million to rent it.
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Suggestions Wanted
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If you have an example of IT Power please
e-mail me
so we can share it with the world.
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Read the blog.
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